There’s a reason why rebranding of a major casino property is done so rarely.
It wasn’t done lightly, and took years of forethought before it was executed. The rebrand put in motion many moving parts, from new logos on hundreds of surfaces to thousands of new uniforms. And next year, the resort will add a 2,800-seat entertainment venue.
In December, the newly christened Yaamava’ will debut a 17-story, 432-room hotel with a pool deck, private cabanas and a spa. It added slot machines (for a total of 6,500) a high-limit room retail shopping and additional bars and restaurants. The name change coincided with a major expansion of the resort, operated by the San Manuel Band of Mission Indians.
In September, the San Manuel Casino and Resort in Highland, California was officially rebranded as the Yaamava’ Resort & Casino at San Manuel.
